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5 Advantages of SEO in Port Elizabeth

Here are 5 key advantages of SEO in Port Elizabeth that you could be missing out on.

What does SEO mean or Do?

SEO, or Search Engine Optimization, is the practice of attracting a large amount of organic traffic (quality and quantity) by optimizing your website. Organic search results mean natural search results, so something like Google Adwords and Facebook Ads won’t count as SEO. Optimizing your website in such a way that Google will give it preference and creating backlinks (links from other reputable websites to your website) helps to improve your search rankings and overall visibility.

One of the key things you have to take into account includes onsite and offsite SEO.

Onsite SEO involves making your website search engine friendly. SEO includes content marketing, keyword optimization, local SEO, video marketing, social media marketing, website design, graphic design – the list goes on.

Improving your local SEO comes with a lot of benefits

1. Increased quality website traffic

SEO allows your website to gain a larger share of quality website traffic. Search Engine Optimisation is an ongoing monthly campaign that includes a mixture of ‘on-page’ and ‘off-page’ processes. After optimizing the ‘on-page’ areas the main bulk of the SEO campaign consists of link building, social bookmarking, press releases, article submissions, and directory submissions.

When done properly, SEO is the most efficient and affordable marketing strategy available today, this is true for both small and large businesses.

The internet is now the first choice for finding a product or service so it’s paramount to be found within the top three search result pages.

Nearly 50% of all Google searches are looking for local information.

2. User-friendly websites

SEO improves the user-friendliness of your website by creating a faster and smoother experience. Modern SEO is not only about optimizing search engines, it is also about improving the user experience.

A website must be well structured, clean, and uncluttered. It must compel the casual visitor to spend longer browsing the website. This improves their page’s bounce rate and increases traffic. Similarly, creating valuable and relevant content on the website (such as blog articles and web pages) keeps visitors engaged since it addresses their pain points and solves pressing issues.

Local smartphone searches lead to more sales and purchases 25% of the time.

3. Increased Conversion Rates

SEO websites load faster, are responsive across all devices and browsers. This is important when you want to get more sales.  Higher rankings mean more visibility, clicks, and, ultimately, more sales. Websites that are easy to read and navigate are more likely to grab and hold the attention of your readers or visitors.

More than 70% of consumers that did a local search visited a store nearby.

4. Branding Benefits

One of the advantages of SEO by getting higher rankings on Search Engine Result Pages(SERPs) is the massive potential for brand awareness. When your website appears on the first page of major search engines like Google and Bing, potential clients are more likely to trust you when buying a particular item than no-name brands that don’t have a strong enough presence on the web.

To improve brand awareness, small businesses must target invest in SEO to improve rankings both locally and internationally. Once your brand is recognized enough, your domain name, business name, and product name will become the actual keywords.

5. Beat your competition

Imagine two businesses that are in the same niche, selling the same products at similar prices. One of them has an unoptimized website (or worse: no website at all), and the other has a fully SEO website. All things being equal, which business do you think will have a better time attracting more clients to their website from local and international searches? Which company will have higher revenue and grow rapidly?

SEO has allowed small businesses to gain one up over their competition even if their budget pales in comparison. If your competitors are doing SEO marketing, simply you must ask yourself why you haven’t invested in such a strategy yet too.

Advantages of SEO

How long does SEO take?

SEO is a long-term commitment. You won’t get instant results.

How long it will take to see changes in your rankings depends on a few factors.

  • The SEO process is slow and requires patience to get results. For competitive keywords, it can take many weeks or months to rank on the first page.
  • It requires good SEO writing skills. Writing is the most important SEO skill — and if you can’t write good content, you’ll have a tough time ranking your content.
  • How old is your website?
  • How old are the websites of your competitors?
  • What’s your current domain rating?
  • What type of website content do you have?
  • Which keywords do you think you’re targeting?
  • Have you done SEO before?
  • Have you had any penalties applied by the search engines?
  • Do you have any backlinks?

All of these factors matter.

Boost your SEO to the next level. Get in touch with Ravensdale Digital Services – a local Port Elizabeth SEO Services Agency now!