According to studies, 90% of eCommerce businesses fail within 120 days of their launch. While an eCommerce store is a lucrative opportunity, you can often underestimate the risks from the initial stages.

Here are the 7 common mistakes you should avoid in 2021.

  1. Starting without any research
  2. Unable to define your niche
  3. Selecting the wrong eCommerce platforms
  4. Poor website design and navigation
  5. Selling the wrong products
  6. Insufficient promotion
  7. Poor customer service

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